So, for quite some time now, like 2 years, I've been wanting to change my business name. I just wasn't in love with Tickled Pink anymore. It seemed to "foofoo" for me and it just didn't fit the reason behind why I do what I do. Yes, I want you to be tickled pink with the products you may buy from me, but it's much more than that.
With the political climate in the world today, the division of people is wider than it has ever seemed, in my lifetime anyway. There's too much hate, uncertainty and people seem quick to form an opinion without first knowing the facts. Everywhere we turn, from social media to television, we are bombarded with the latest headlines that fuel all the negativity, and frankly I'm just tired of it. For me, I want to focus on what's good in the world. I want to surround myself with positive energy and affirmations that, in my circle, I can make this a better place. I want my products to inspire you. I want you to be reminded that your life is what you make it and that there is good in this world. I want my signs to bring a smile to your face every time you read them. I want to promote love and understanding, peace and joy, motivation and a can-do attitude. That is the message behind my company and the Tickled Pink name just doesn't quite embody all of that.
So last year I decided I would look more seriously at changing my business name at the beginning of 2017. I was wanting to get through the holiday season without adding another project to my plate. After all, it's a big decision. Changing the name would mean getting a new domain name, new social media accounts, new business cards/branding, everything... Well, the first of the year came and went. I had a list of words I liked, but nothing that formed into a name I was happy with. I'd table it for a week and come back to it, but still nothing. Then a retail spot at the Logan Village Mall became available and I figured that if I'm going to change my business name, now was the time to do it. So, back to the brainstorming. A week before I was supposed to move into the mall, I still didn't have a name. I thought maybe it was a sign that I just shouldn't change my name after all, but I knew deep down that it needed to be done. My husband and I went to dinner for our anniversary to Griggsby's Station in Greenfield (if you're local, you gotta check it out). There wasn't a table available, so we waited at the bar and had a couple of beers while we watched the IU/Purdue game. We had been throwing names out on the ride over, not coming up with anything that stuck, and then out of the blue, it hit me. The Good Company! "Add spell Company like Co.?", my husband said. Yes! That was it. I felt it in my bones. It felt so right and stood for everything I want my business to represent. The Good Co. it was!
But now the real work comes. It was too late to get all the name changes in place before I opened my space in the mall, however the booth does reflect my new name. So, if you're local and go to the Logan Village Mall, yes, The Good Co. space is mine and it's branded with my new logo. Same products (plus more vintage!), just a different name.
I know the sequence of the changing over of names isn't ideal, but it is what it is. It would have been nice to have had the website changed at the time of this announcement, but the domain name I want comes up for auction at the end of the month, so I have to wait for that. I do have new social media accounts in place and will be posting to those now instead of my old accounts. Please take some time to become a follower on those accounts and subscribe to my mailing list (see links below). I will send out reminders to like/follow the new accounts for a few months, so bear with me while I get everyone and everything under the new company name.
So, with that, I'm excited about the things I can do under this name in the future. I feel it is a good fit and represents the purpose behind my business well. I have lots of ideas for the upcoming projects and am looking forward to getting started. Thanks so much for our continued support!
Follow The Good Co. on...
To be in the know about all the good stuff happening at The Good Co., please consider joining our email list. You'll receive a 20% off coupon code just for signing up!